News & blog

Charity Jobs this August – Keep on innovating

Lockdown has meant that many charities have been forced to update fundraising plans and consistently keep developing new ideas. 

Many charities that had been looking at a funding deficit were recently delighted by the news that the London Marathon is to take place at home, joining the huge numbers of events that have ‘gone virtual’ this year.

The key to fundraising in the new normal is to keep things ‘fresh’ with new and innovative ideas, like online auctions, sponsored events and virtual festivals, all of which are relatively easy to set up and can be promoted in newsletters, social media and on your website. The best way to come up with catchy new fundraising ideas is to engage the team in a brainstorming session and watch the creative ideas flow.

In the meantime, if you’re looking for some quick ideas for summer fundraisers, what about a bank holiday fundraising bonanza with an online auction and virtual festival to boot? Perhaps you could host an online auction and have a special performance from a local band to give the last half an hour a real boost?

Digital fundraising opens opportunities for the ‘new normal’ across fundraising, with the key being innovation. The more engaging the idea, the more it’s set to make waves over the next few months as we continue to explore new avenues as a sector.