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Protecting our zoos during Covid-19

The impact of lockdown on charities has been well documented, with many launching appeals to make up for the shortfall. Spare a thought though for zoos; many of which operate under a charitable trust. At their heart, zoos support animal conservation and biodiversity but the two Lockdowns have had devastating effects on visitor numbers and therefore incomes. 

DONATE is proud to be able to support zoos at this time. Two examples are Dartmoor and Dudley zoos, both using DONATE’s web and text giving to support their work. During lockdown both zoos have launched emergency appeals to support their work as care costs continue to mount and doors remain closed. 

Known for being the story behind ‘We Bought a Zoo’, Dartmoor Zoo, is home to more than 400 animals, some of which are critically endangered. They rely solely on the generosity of supporters and visitors, which supports their conservation work, research projects, education and animal care. Dartmoor Zoo has run a range of campaigns through DONATE to raise funds not just for endangered species but specific campaigns for the Big Cat Enclosure and bad weather shelters

Popular Dudley Zoo and Castle is a unique attraction with over 200 species of wildlife who live around the 11th century and 12 grade II listed Tecton buildings. The charity endeavours to inspire, educate and preserve wildlife for generations. Dudley has run specific campaigns for their 80th anniversary orangutan anniversary as well as a specific Covid-19 virus animal care fund.

Developing specific, target-driven campaigns is a key tenet of successful fundraising.

To find out more about what the DONATE platform can do for you, visit or email