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Taking a look at Natural England this Earth Day

This year, Earth Day is marking 50 years of environmental action and education.

Celebrated every year on April 22nd, Earth Day began as a way to give a voice to individuals and to hold those in power accountable for their actions. This year, the theme for Earth Day is climate action, but the options available to fundraisers are very different now than they would have been a few weeks ago.

So with community events such as cleanups or climate strikes no longer possible, Natural England, the charity that promotes the natural environment and conservation, helping to protect England’s nature and landscapes for the future, is asking for donations via either web or text giving.

Bart Leonard, Trustee at National Funding Scheme, says: “Earth Day is an opportunity for people to come together, virtually, to support the environment and protect it for future generations.

“This year, as we go for our walks during lockdown, many of us are noticing the small things in the natural environment around us, like the daffodils that have sprung up, and the trees blossoming. There has never been a better time to celebrate and support the great outdoors.”

Donating is easy and Natural England is looking to encourage supporters to give £1-£10 by text or any amount at Donors can support a range of campaigns from nature reserves and wildlife habitats in the south to forestry and ancient woodlands in central England.

The unique landscape and biodiversity of these sites needs to be protected and maintained, and each donation to Natural England’s fundraisers goes towards this conservation work.

About Natural England 

Working with the government, Natural England, also provides unique habitats for some of the most endangered wildlife and plant species.

They also work to fundraise to restore ancient woodlands and nature reserves, such as Bergum Wood in Stiperstones National Nature Reserve, Shropshire, which enabled Natural England to fully restore the site and woodland.

In fundraising at Bergum Wood, Natural England used a variety of mobile fundraising resources to raise funds, using post, social media and email to promote.

This meant that their core audience, and wider audience could be a part of the charity’s work.

Natural England has been using DONATE™ for a number of years, raising over £15,000 across various fundraisers. At present, they have four active fundraisers –