The 2.6 Challenge: the Ruth Strauss Foundation raises £1,200 through DONATE text giving
The 2.6 Challenge is a brilliant initiative from the people behind the Virgin Money London Marathon, it gives those charities who would ordinarily raise money via the Marathon a set of tools to use that doesn’t require physically being together.
But for charities who don’t normally use challenges, such as races or walks as a key fundraiser, how can this idea provide some focus for their efforts?
We work with many arts organisations and smaller charities that typically depend on face to face events such as exhibitions, gala dinners or even school fairs and the like to raise money. We know that the opportunity to do a similar thing to the 2.6 Challenge is a fantastic way for them to keep on fundraising during these extraordinary times. So we set up a quick, easy way to do this.
The Ruth Strauss Foundation, a charity founded by Sir Andrew Strauss the England cricketer in honour of his wife who died of a rare form of lung cancer, asked its supporters to do 26 consecutive ‘keepy uppies’ with any form of bat or ball.
As a result, the charity raised over £1,200 through our text giving.
Text raffles provide a similar sense of ‘event’ since they have a time period for involvement and the possibility of a prize. They are a way of creating event activity to focus donations.
We’ve set up a special set of numbers for text donations. All donors need to do is text a keyword to the numbers and the money is raised. The National Funding Scheme, as a charity, is able to process the donation and handle the gift aid so all the charity has to do is come up with the fundraising concept.
We’re encouraging all small charities to think about this. It’s a critical time for fundraising and we want to do all we can to help drive donations.
Get in touch if you’d like to have a chat about what we can do. And to donate to the Ruth Strauss Foundation, text RUTH10 to 70191 to donate £10 or text RUTH20 to 70191 to donate £20.